GEHRHSD Curriculum Guide 2026-27

BUSINESS

COMPUTER GRAPHICS/APPLICATIONS I CCHS Grades 9-12, 5 Credits OHS

This course is designed for developing knowledge of the Computer Graphics/Applications industry using professional software programs. Programs such as Adobe Photoshop, Adobe In-Design, and Adobe Illustrator are used to create and design magazine layouts, magazine covers, letterhead, business cards, photo enhancements and manipulations. Digital Photography will be introduced using a digital camera. Photoshop will be used extensively throughout the course.

MARKETING Grades 9-12, 5 Credits

Marketing is the process of developing, promoting and distributing products to satisfy customers’ wants and needs. Marketing helps connect businesses to their customers. Marketing encompasses topics such as: the U.S. economy and its role in global marketing, e‐commerce, consumerism, product development, pricing, business competition, advertising, public relations, promotion and careers. Students acquire a strong foundation on how businesses use effective marketing strategies in the business world. Even if you do not choose a career in marketing, an understanding of the subject matter will be very useful in your future no matter what job you hold. In this course, students will learn the foundations of marketing which include advertising, planning, consumer behavior, product research, ethical behavior, and communication. This highly interactive course will enable students to engage their creative side while learning how to market a team, a sports figure, a product/service, and themselves. Students will frequently engage in individual/group activities, creative writing assignments, and exploration of the Web to research popular companies. These skills will be applied to practice activities that are part of the FBLA preparation for competition. SPORTS MANAGEMENT Grades 9-12, 5 Credits